AmeriSports Media Academy
Empowering the next generation of media professionals through comprehensive education, certification, and real-world experience.
Media Academy Program Options
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Youth Media Academy
Students will build essential technical skills in photography, videography, drone operation, and digital editing—all with a focus on live sports environments. Each 6 week program includes both theoretical instruction and extensive hands-on experience at AmeriSports Rockwall events.
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Introductory Workshops
One-day intensive sessions focused on specific skills
Game Day Photography
Interview Techniques
Social Media Optimization
Youth Media Academy
Program Details
What To Expect
The AmeriSports Youth Media Academy is a hands-on program designed for students in grades 6–12 who want to build a strong foundation in media production—both inside and outside the world of sports. This program equips students with practical skills and real-world experience in key areas such as:
Social Content Creation
Journalism
Videography & Photography
Technical Mastery
Digital Editing
What Students Should Bring
Camera or Smartphone with photo/video capabilities (DSLR or mirrorless preferred, but not required)
Notebook or Laptop for writing, planning, and digital editing (if available)
Headphones or Earbuds for editing and sound review
Water bottle and snacks. We do have concessions on site but will come at students expense.
Flash drive or external hard drive (for saving and transferring media files)
Any personal media gear they'd like to learn how to use (tripods, mics, lenses, etc.)
Program Fees & Info:
Fees:
Registration Fee: $300
Includes access to all instructional sessions, guided fieldwork at AmeriSports events, and mentorship from media professionals.
AmeriSports Annual Membership Fee: $30
Dates:
Registration Deadline: September 28, 2025
Start Date: September 30, 2025
Unit End Date: Nov 22, 2025
Times:
Class Times: Tuesday and Thursdays | 5:15 p.m – 6:45 p.m
Live Game Coverage Days will be listed in program packet (please review)
Questions?
Please reach out to our AmeriSports Media Academy Instructor, Alvin.
You can reach him through email at, AlvinCodner@AmeriSports.net
Introductory Workshops
Game Day Photography
Learn how to capture fast-paced sports moments with clarity, creativity, and confidence. This hands-on workshop is perfect for beginners, parents, and aspiring content creators ready to elevate their game day photography.
You'll learn:
Essential gear and camera settings
How to shoot action in different lighting
Tips for capturing emotion and storytelling
Basic editing and workflow tips
Bring your camera and be ready to shoot live action. Walk away with sharper skills and stronger shots—on and off the court.
Interview Techniques
Whether you're on camera, behind the mic, or prepping someone else, this workshop will teach you how to lead engaging, confident, and effective interviews.
You'll learn:
How to ask better questions
How to guide a conversation naturally
Tips for keeping interviews on track and on time
How to prep yourself (or others) to feel comfortable and sound professional
Perfect for content creators, coaches, players, and media team members. Walk away with practical tools and real-time practice.
Social Media Optimization
Take your content from average to impactful. This workshop covers the essentials of building a strong, strategic presence on social media that actually connects with your audience.
You'll learn:
Best times and platforms to post
How to write captions that convert
Using hashtags and trends to boost reach
Tips for visual consistency and engagement
Great for athletes, small business owners, and anyone managing a brand or team account. Walk away with a clear content strategy and tools to grow your online presence.
More Programs Coming Soon
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Certification Tracks
6-8 week specialized training programs
Drone Certification Prep
Adobe Lightroom Certification
Sports Journalism Fundamentals
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Comprehensive Academy
Full semester (6-Month) program with all core components
All technical tracks included
Hands-on experience at events
Portfolio development